World-Class Acoustic Guitars, Designed and Hand-Built in Southern Oregon

With painstakingly selected materials, masterful build quality, and groundbreaking innovations, luthier James McKenney leaves no stone unturned in his pursuit of acoustic excellence.

Persevera’s signature “Mini-Concert” body shape and 15-fret-to-the-body design are facilitated by James’ innovative Triple-X bracing technique, which allows him to create beautiful, resonant instruments unlike any others in production.

Persevera guitars represent the perfect synergy of tradition and innovation, uniting the best attributes of vintage American acoustic instruments with forward-thinking designs inspired by a career in aeronautics to create instruments whose beauty and voice will always persevere.

For more information on these incredible instruments, please contact us today, and as always, Endeavor to Persevere!